SEO- Search Engine Optimization
SEO stands for Search Engine Optimization. The process of SEO involves several techniques and skills to promote the visibility of a website. Due to this raking, Google chooses which sites display when a user enters a search online.
Natural and Organic SEO
Natural and Organic SEO are also refereed to as non-paid SEO. These are search results that are ranking organically, and naturally. The websites are credible through Google, and are ranking because the site creator understands what search engines are looking for.
According to Moz.com, “SEO encompasses both the technical and creative elements required to improve rankings, drive traffic, and increase awareness in search engines”.
When someone “Google’s” something, the primary goal of Google is to return relevant search results to the user. Therefore, the more relevant your website is to the search terms, the higher likelihood traffic will be driven to your site. Google’s algorithms are extremely complex when it comes to ranking websites, but with the proper technique, you can rank a site very well.
Crawling and Indexing
When a website is created, in order for the information to appear for searches, Google’s Bots must have crawled the website and Indexed it. When the Bots crawl the page they will be looking for the topic of the page so they can understand what the website is about. As the bots crawl they also click on every link you have in your website and browse those links as well to get a complete idea of your website. During this process it is also scanning your site for viruses, plagiarism, and spam to insure it going to index a relevant site. Once it learns information from crawling the website, it will index it in Google. Google is constantly crawling and obtaining new information to add to its billions of search results.
Onsite SEO is the practice of optimizing your components, on your actual website. Content topics and Keywords play a critical role with onsite SEO. When the bots crawl the website they will be analyzing this data and deciding where to index the website per relevance. There is a very strong emphasis on relevance now with Google ranking. Google can sense unnatural repetition in key words, which can hurt the website. People will try to stuff websites with repeated keywords to pull a relevant search, but Google will notice this, and it will hinder their ranking. This is why it is important to have a very natural website. Unique relevant user-friendly information is optimal for Onsite SEO.
According to Moz.com, these are the Elements of an optimized Page
- Uniquely Valuable
- Provides Phenomenal UX
- Built to be shared through Social Networks
- Multi-Device Ready
- Crawler/Bot Accessible
- Authorship, meta data, schema, and Rich Snippets
Being unique is very important, since Google is looking for websites that have new content. Bots do not want to index sites that contain information they already have, there is no need for Google to have redundant search results. This is why it’s critical to provide unique data and information. Providing quality information not only involves your data on the page, but it also includes text, images, and multimedia.
Providing Phenomenal UX
UX is the User Experience design. Ranking is affected by how users search through the website, and how long they stay on the website. Nothing is worse than a website that is frustrating to navigate. A user friendly site needs to be easily accessible, visually attractive, and pleasant to navigate. Design and Layout effects how long users stay on the site and how many users will remain on your page.
Ensure that the Website is centered around specific Keywords. These keywords should be the focus of the URL, the content, and the titles. Maintain consistency so Google can understand what the site is talking about, so it can read and index the relevant data. Ensure to use the primary and secondary keywords naturally throughout your entire document, incorporating them in your titles and paragraphs. You want to make sure Google is directing the correct traffic to your site, because if the page is irrelevant your site will have a bad bounce rate which will effect your ranking. Bounce rate is when someone visits the websites landing page without browsing any further.
Built to be shared through Social Media
Google loves media that is easily shareable and compatible with other sites. It also makes it easier for your information to be shared through your website when people visit. If your keywords are relevant in the URL, it will help when the URL is shared on social media sites because it will provide relevancy to users who are seeing your website shared on the social media sites. Users are more likely to click on a link and URL that seems relevant to the topic they are searching for.
With technology, you want a system to be compatible with as many interfaces and browsers as possible. It leads to smooth transitions between your site, and their information they are searching for. You also want your site to be compatible on all devices. It should function on a desktop just as easily as a mobile device.
When a Bot crawls a page it is using algorithms to decipher data and sift through the pages to grasp an understanding on where to index the page. The URL should be static, and should not have duplicate information linking to it. There should not be broken links, and it should not take more than 4 clicks from any page to reach the sites URL. Also ensure that the Bot has access, and is not blocked form crawling the website.
Authorship, meta data, schema, and Rich Snippets
Maintain accurate descriptions in the metadata, and ensure the page content is made from real publisher data. Make sure to use rich snippets or a great meta description and maintain a consistent schema.
With time, effort, and practice of these skills and techniques, a pages Onsite SEO will ascend in no time!