What is Programmatic Display Advertising?
According to Forbes, “Programmatic Advertising is the automation of the buying and selling of desktop display, video, FBX, and mobile ads using real-time-bidding. Programmatic describes how online campaigns are booked, flighted, analyzed, and optimized via demand-side software (DSP) interfaces and algorithms.”
Simply put, it is a fancy term for purchasing ads that is programmed and automated to your specific target audiences, whilst remaining in the allotted budget.
RTB~ Real Time bidding
Step 1:A person in charge of the page sets up the ad impression for auction, and waits for a click.
Step 2: Someone must click on the webpage.
Step 3: In the ad marketplace there is a quick auction held. This decides which competing advertiser won the bid for the impression.
Step 4: The advertiser that placed the highest bid amongst the other competitors won the right to display their ad.
Step 5: Their Advertisement is displayed to their potential customer.
Step 6: Hopefully, the customer clicks on the ad, which will then guide the viewer through the steps the advertiser was hoping for. Sometimes it takes them a a coupon, a website, or a sale.
Optimistically the advertiser was able to convert the click into a sale.