What is Programmatic Display Advertising?

According to Forbes, “Programmatic Advertising is the automation of the buying and selling of desktop display, video, FBX, and mobile ads using real-time-bidding. Programmatic describes how online campaigns are booked, flighted, analyzed, and optimized via demand-side software (DSP) interfaces and algorithms.”

Simply put, it is a fancy term for purchasing ads that is programmed and automated to your specific target audiences, whilst remaining in the allotted budget.

RTB~ Real Time bidding

Step 1:A person in charge of the page sets up the ad impression for auction, and waits for a click.

Step 2: Someone must click on the webpage.

Step 3: In the ad marketplace there is a quick auction held. ThisĀ  decides which competing advertiser won the bid for the impression.

Step 4: The advertiser that placed the highest bid amongst the other competitors won the right to display their ad.

Step 5: Their Advertisement is displayed to their potential customer.

Step 6: Hopefully, the customer clicks on the ad, which will then guide the viewer through the steps the advertiser was hoping for. Sometimes it takes them a a coupon, a website, or a sale.

Optimistically the advertiser was able to convert the click into a sale.

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